What business digital transformation is
Digital transformation includes all the changes adopted by a business to make the most of the advantages offered by the internet, digital media and new technologies.
During its digital transformation, a business adopts digital technologies, innovative business models and new processes that assist it in developing smart products and services.
The need for digital transformation
Businesses recognise the benefits and the need for digital transformation, irrespective of turnover. However, in Greece:
- 3-4 in 10 businesses are sceptical as to whether all businesses, irrespective of size, can be digitally transformed.
- 2 in 10 businesses with a turnover up to €50 million admit that they do not allocate much of their resources to their digital transformation.
Discover more findings from digital transformation surveys in Greece, included in the Eurobank Digital Academy for Business .
The present and future of business digital transformation
The need to digitise the services sector is becoming all the more intense compared to other industries. This is especially true for the tourism industry, which has already reached a level of maturity in its digitisation and the time is ripe for further digitisation.
The various digital skills do not necessarily suit all businesses. However, the need for each one changes and becomes more intense depending on the industry and the object of the business.
Therefore, digital transformation must be targeted, so it may be embraced easier, and have more direct and evident results.
Transferring know-how and international practices
We want to boost the competitiveness of Greek businesses. To this end, we transfer to businesses and freelance professionals our know-how, the best practices we adopt and our access to international groups.
We work with institutional players and leading multinationals, such as Google and Microsoft, but also prominent partners, such as Margera, Isobar, Found.ation and Convert Group. With their help, we enrich the content of the Digital Academy for Business with guides to knowledge that meet many of the needs of a modern business.
Digital knowledge hub for businesses and professionals
The Digital Academy for Business is a digital knowledge hub for business owners and professionals in Greece. It helps Greek businesses and professionals to grow by:
- Upskilling and turning these new skills into competitive advantages for their business.
- Making the most of the information and tools offered by the Digital Academy for Business.
- Supporting this development through the entire Eurobank ecosystem.
Applying what you learn
The Digital Academy for Business gives you access to webinars, dedicated articles and up-to-date information, which can help you gain new skills:
- Educational videos by sector-specific companies.
- Practical tips and tools to help you move ahead.
- Links to strategic and scientific partners.
- Reports, studies and information from local and international agencies.
In 2019 you got the chance to watch free workshops across Greece, starting with Google, one of the leaders in digital marketing, and Isobar, a company specialising in digital marketing.
In 2020 Found.ation shared its know-how on best remote work practices in two online workshops.
In 2021 we are carrying on strong, starting with an online workshop on e-commerce by Convert Group.
The number of workshops will be further complemented by other partners of our ecosystem as well as international brands.
Participation in the workshops is free of charge.
For a more competitive model
The digital transformation of businesses is a journey into knowledge, leading to a new and more competitive business model. To this end, we are gradually complementing the Digital Academy for Business with other major categories, such as articles on contemporary ways to work and e-commerce.
One of our next targets is for the Digital Academy for Business to include even more useful information on how to help businesses grow:
- Big data analytics.
- Cybersecurity and new digital technologies.
- New methodologies for client-centric approaches.
- Digital tools that increase productivity.
- Creation of business plan.
We are seeking new ways to help you boost your competitive edge in tomorrow’s world.
Videos and articles by sector-specific companies
Our vision is to support the infrastructure, competitiveness and skills of Greek businesses with specific projects, digital tools and new methodologies. We pledge to:
- Transfer to you technical know-how, best practices and action plans, making the most of our partnerships within our ecosystem.
- Open up new opportunities that will foster your progress and competitiveness.
Webinars and articles on digital marketing
Digital marketing and the basic principles for promoting a company online are among the first and most important sections in the Digital Academy for Business.
We provide access to webinars, informational material and practical tips for:
- Google Ads
- SEO – Search Engine Optimisation
- email marketing
- Website and online presence
- Social media
- Facebook advertising
- Contemporary work methods
Monitor the trends of the digital era right from your computer screen. Participate hands-on, to the extent that interests you.
Informational material on e-commerce
The way companies conduct business these days is being shaped through new technologies. All the more businesses are setting up e-shops and selling their products online.
The Digital Academy for Business offers you detailed articles on e-commerce by prominent companies:
- Introduction to e-commerce
- e-shop construction
- Monitoring and boosting sales
- Special e-commerce issues
Ongoing search and development
Digital marketing is but the first step in the initiatives launched by the Digital Academy for Business. The number and topics of the webinars and informational articles available to you will continue to increase and be updated.
We want to help you when you are setting out and expanding into areas that Eurobank has also integrated in its activities, assisted by its dedicated partners.
We are monitoring the developments, helping you become familiar with:
- Online tools and services that allow you to integrate contemporary work methods in your day-to-day business.
- Best practices to build your company’s e-shop and sell online.
Participating in the National Digital Academy
Eurobank supports the new initiative launched by the Greek Ministry of Digital Governance, which offers free online educational content for Greek citizens to develop their digital skills.
We are participating in the National Digital Academy. In the digital entrepreneurship section, you will find webinars and articles of the Digital Academy for Business on how businesses can develop their digital marketing skills.
International practices from leading companies
Google, Convert Group, Isobar, Found.ation and other sector-specific and prominent companies share their know-how, so that large businesses and SMEs can:
- Grow and operate more efficiently in the areas of digital marketing and e-commerce.
- Adjust to contemporary work methods.
Through a series of workshops we organise with speakers from these companies, we offer you the chance to get updates on the new trends of the digital era. You become familiar with new technology tools and digital marketing practices for your company, and can then plan your next steps.
Our partner ecosystem
The Digital Academy workshop programme is constantly updated with the help of partners from our ecosystem.
In the first online workshops for 2021, Convert Group shared basic principles and strategies on e-commerce.
In two online workshops in 2020, Found.ation presented best practices for remote working.
In the 2019 workshops, Google and Isobar shared with you best practices on:
- Launching the digital presence of companies.
- Promoting businesses in the new digital era.
Participation in the Digital Academy for Business workshops is free of charge.
You can watch the online workshops on your computer, provided you have registered to participate.
Your Business Advisor will bring you in touch with our ecosystem of partners and will support you in your next steps.
Nationwide Eurobank survey in 2019
The survey into 624 Greek businesses we conducted in partnership with Grant Thornton monitors the stance of Greek businesses to digital transformation and their needs.
In the beginning of 2019, only 16% of Greek businesses met the international standards for digital transformation. The adoption of new technologies seemed to vary depending on the size, age and development stage of each business.
EIT Digital survey for 2018
The findings on digital transformation in Greece are also confirmed in the survey by EIT Digital in 2018.
Greece has made progress in its national digital strategy, but still lags behind compared to other EU countries.
Delays were identified in the public sector, attributed to lack of funds and knowledge, but also red tape.
In the private sector, businesses were showing keen interest in digital transformation.
EU Digital Economy and Society Index (DESI)
To keep track of the digital performance of EU member states, the European Commission has instituted the Digital Economy and Society Index (DESI). DESI tracks specific individual indicators in each member state:
- Connectivity – Fixed broadband take-up, fixed broadband coverage, mobile broadband and broadband prices.
- Human capital – Internet user skills and advanced skills.
- Use of internet – Citizens' use of internet services, activities online and transactions.
- Integration of digital technology – Business digitisation and e-commerce.
- Digital public services – e-Government.
Greece is ranked 27th among the 28 EU member states according to DESI 2018.
The material available in the Digital Academy for Business is purely for informational purposes. It aims to help business owners and freelance professionals in their digital transformation journey and offer them the chance to get to know the modern state of affairs in communication using digital media.
It does not in any way constitute solicitation or motivation to use or follow the options presented, such as for promotion or advertising.
Best practices by sector-specific companies
The Digital Academy for Business material and workshops are based on the knowledge and experience of sector-specific companies and reflect best practices. Eurobank is not in any way liable for those, and does not guarantee they are complete, comprehensive and accurate.
In addition, the Digital Academy for Business incorporates information from public sources that may change.
Eurobank is not in any way liable for the content of the workshops organised in the context of the Digital Academy for Business. Liability for the content lies with the speakers each time. Liability for implementing anything presented in the workshops lies solely with each business.
Eurobank intellectual property
The material available in the Digital Academy, which includes texts, photos, images, figures and diagrams, is the intellectual property of Eurobank.
It is protected by the relevant provisions of the Greek, EU and international laws.
The use of the material in the Digital Academy for Business is governed by the terms and conditions of our website.