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Eurobank Direktna a.d. is a partially owned subsidiary (70%) of Eurobank SA. It offers banking services to retail and corporate clients. Eurobank Direktna a.d. has invested more than €4.7 million through Corporate Social Responsibility (CSR) initiatives in Serbia, in areas such as healthcare, education, environmental protection, culture and equality.

Banking products and services

Eurobank Direktna a.d. holds a leading position among foreign investors and financial institutions in Serbia, offering a comprehensive portfolio of modern financial products and services.

It holds a 6.4% lending market share, making it the 7th largest bank in Serbia, with over:

  • €2 billion in total assets.
  • €300 million in total equity.
  • €50 million pre-provision income.
  • €35 million in net income.

The Eurobank Direktna a.d. network includes:

  • 96 branches
  • 5 corporate banking centers


Eurobank EFG Serbia was incorporated in 2003. In 2006 it merged with Nacionalna Štedionica Banka AD and changed its corporate name to Eurobank AD Beograd.

In 2021 Eurobank AD Beograd proceeded with the merger by absorption of Direktna Banka a.d. Kragujevac and changed its corporate name to Eurobank Direktna a.d.


Eurobank Direktna a.d. Belgrade
10 Vuka Karadzica Street
11000 Belgrade, Serbia
Phone: +381112023353

President of the BoD: Dragan Lazarević
President of the Executive Board: Slavica Pavlović